Title: Influencer Marketing in China 2017 Abstract: Presentation will be on the state of the union for influencer marketing in China. Compare US versus China online advertising and native advertising. Discuss several successful case studies using influencers and why it worked Bio: Miranda Tan is an expert in public relations, marketing and technology. Miranda Tan is the CEO and founder of Robin8. Robin8 is a new advertising channel focused on longtail influencers that offers complete automation and scale to influence marketing. The platform is powered by big data and machine learning and has profiled over 29+ million influencers in China. Previously, Miranda Tan was the president of Excite Media Group, where she specialized in public relations and marketing for technology companies and other fast growing companies. Miranda Tan also founded and headed ExcitePR, a US $2M technology public relations agency with offices in New York and San Francisco. In 2001, ExcitePR merged with one of the largest independent technology PR firms in the country at the time. Miranda Tan joined their executive team as vice president. Miranda Tan is fluent in Mandarin Chinese and English.