- Franchise Sales Basics: Whether you’re a new or experienced sales executive, you’re never too old to fine-tune your skills
- Brand Strength: How to plan and develop your brand and franchisees for optimum growth
- Lead Generation: Identify the right lead generation vehicles and message points to reach your target customer
- Bonus Sales Leadership: How to avoid litigation in the franchise development process
A Message from the 2017 Conference Chairman
It is my pleasure to welcome you to the 2017 Franchise Leadership & Development Conference. What an honor it is to serve as the chairman for such an important event that brings together franchise executives from across the industry.
The goal of the conference is to provide franchise development and c-suite executives with a forum where they can find education and inspiration to help them grow their businesses. This conference has become a must-attend event for those looking to stay on top of trends as those looking to create new ones.
The theme of this year’s conference is Smart Growth – growing for the long-term sustainable growth, not just for the sake of growing. The conference agenda is tailored to address topics that apply to Smart Growth in multiple layers of the organization. The conference advisory board and I are committed to taking the conference to the next level through expanded content, outstanding speakers and plenty of opportunities to network.
The opening workshops address two key areas of growth: Maximize Sales Performance Track and Smart & Sustainable Growth Track. Our keynote speakers will inspire us to be the best brand we can be. This year’s afternoon breakout sessions follow three tracks with one bonus session:
A highlight of the conference is always a review of the Annual Franchise Development Report and Mystery Shopping. This year is no exception. We’ll dive deeper into the data than ever before so be prepared to take notes!
Our closing workshop will feature keynote speaker, Scott Stratten, author of UnSelling and UnMarketing. Scott will lead a lively work session that will challenge us to look at the selling process differently to produce outstanding results.
As always, our goal is to keep the event content-oriented, fun and relevant for everyone. I look forward to an excellent speaker lineup, powerful topics and lively questions from our highly engaged audience. Here’s to an outstanding 2017 conference and I look forward to seeing you in Atlanta.
Jeff Sturgis, 2017 Conference Chairman
VP Franchising
FOCUS Brands