Who Should Attend?
This is the 19th year of the Franchise Leadership & Development Conference. Over the years, the conference has evolved from a franchise sales focused meeting into the only industry event focused on challenges in franchise development today. Led by our advisory board of some of the industry’s most talented and experienced development executives, the conference is designed for any size brand and multiple levels within an organization:
CEOs, Presidents looking for insight on how to better lead and grow your brand. The CEO Summit is an exclusive event where you can share experiences and learn from your peers.
CDOs seeking information to help strengthen and build your team, structure programs to address encroachment and strategic growth, and offer the right value proposition for your brand.
Franchise Sales & Development Vice Presidents, Directors: Grow personally and professionally by interacting and learning among peers and brand leaders from throughout the franchise industry. Choose to improve skills in a specific area, or learn something completely diff erent—our extensive agenda touches on all aspects of development.
Franchise Sales Managers: Ongoing refi nement of skills and strategies will help you grow into a best-inclass sales executive. Focus on the basics of building client relationships for long-term success and growth. Learn new aspects of development to position you for future growth.
COOs: Gain insight into how to work with your partners in franchise development to structure growth programs and position franchisees for success. Take home strategies to help your team play a key role in building the brand while delivering on its promises.
IT Executives: Technology continues to grow and expand as an effective tool for reaching prospective franchisees and supporting them once they’re in the system. How does technology impact your brand development initiatives? Learn what’s new from a development technology standpoint, and discover how your team can support the franchisee recruitment and onboarding process.
Consumer Marketing Executives: Franchisee recruitment and lead generation is more about marketing than it has ever been. Learn how to work with your development partners to structure a franchisee recruitment program that will attract new franchisees and position your brand for successful, sustainable growth.
Suppliers: Better understand your CEO, President and Franchise Development customers on what’s important to them, all while showcasing your brand.