CEO Summit
Franchise CEO Summit Agenda
Wednesday, October 11, 2017
9:00am–9:30am Welcome and Opening Conversations
9:30am–10:30am Panel Discussion & Q&A
Redefining Operational Support for Franchisees
How do franchisors best manage and support all their different types of owners – developing franchisees, new franchisees in ramp-up, franchisees with varying degrees of engagement and success, franchisees who want to grow but can’t, franchisees who can grow but don’t want to, later-stage franchisees, and an increasing number of multi-unit owners? In this discussion, we’ll dig into operational strategies to support the varying needs of these groups to keep them engaged, profitable, and growing.
Moderator: Therese Thilgen, CEO & Co-Founder, Franchise Update Media
Participants: Barb Moran-Goodrich, CEO, Moran Family of Brands, Mike Rotondo, CEO, Tropical Smoothie Cafe, David Rutter, CEO, Costa Vida
10:30am–10:45am Break
10:45am–11:15am CEO Roundtables
20 Practical, Proven Ideas in 30 Minutes on Operational Support Best Practices for Franchisees
11:15am–12:00pm CEO Open Conversation: The Pace of Change
The pace of change today is exponential rather than linear. Promising start-ups backed by vast global sources of venture capital are launching with increasing speed and causing massive disruptions. Technology is spreading faster than ever before. The need to stay abreast and ahead of tech advances is a major imperative in every industry. How do franchise leaders keep from falling behind? Do franchise leaders have their own culture of innovation with an innovation process?
Co-Facilitators: Therese Thilgen, Co-Founder and CEO, Franchise Update Media, Mark Katarick, President, Sport Clips
12:00pm–1:30pm Luncheon Program
CEO Summit Sponsor Recognition
IFA Government Relations 2017
Deconstructing the Franchise Administrative State: What You Need to Know
Review of tax reform, joint employer status, proactive initiatives in motion, the state of Congress and the White House, and more. Overview of what you need to know and do in the year ahead
Participants: Matt Haller, SVP, Government Relations and Public Affairs, IFA, Catherine Monson, CEO, FASTSIGNS International, Shelly Sun, CEO and Co-Founder, BrightStar Care
1:30pm–2:30pm Panel Discussion and Q&A
Helping Franchisees Manage the Challenges of Today’s Workforce
With extremely low unemployment rates, pressure from increasing minimum wages, changing employee expectations about work, and the ongoing challenges to find and retain great people, what effective guidance are franchisors providing their franchisees on these matters?
Participants: Meg Roberts, President, Molly Maid, Mike Rotondo, CEO, Tropical Smoothie Cafe, Christina Russell, President, Camp Bow Wow
2:30pm–2:45pm Break
2:45pm–3:45pm Interactive Session
Franchise CEOS & the Development Process
As Franchise CEOs, where do you see yourself in the development process? What does your planning process look like and why? How do you set the number of franchises to open in a given period of time? Why? To achieve these goals, what do you need to put around them with people and other resources? How do you know how your development person/team is generating, qualifying and managing leads? What is and isn’t working in the generation of quality leads and recruitment of franchisees? Let’s find out!
Co-Facilitators: Therese Thilgen, Co-Founder and CEO, Franchise Update Media, Steve Greenbaum, Founder, Former Owner & CEO, PostNet International
3:45pm–4:00pm Feedback and Closing Comments