- 64% of all respondents say they have considered leaving the industry at some point because their wellbeing was being affected by their work
- 36% say their mental health over the past 12 months has been either poor or very poor
- 60% say work has had a negative impact on their wellbeing over the past 12 months
- 46% say they wouldn’t feel comfortable talking to their line manager if work was having a negative impact on their mental health
- 33% say their senior leadership team doesn’t encourage positive workplace wellbeing within their organisation
- 26% say they have a long term mental health condition
Do It Day
When
Where
Do It Day 2018 - Let's tackle mental health in children
Singapore * London * New York
Marketers - We need YOU!
Mental health has never been higher in children with half of all problems manifesting at the age of 14. Prevention is key and through Do It Day 2018, we aim to open up the conversation and raise awareness further on how various factors influence mental wellbeing in children such as:
*Tech addiction *
*Child obesity*
*Changing family situations *
*Cyber bullying *
*And much more*
With the help of your skills (and we want all skills) coupled together with meaningful briefs, you will be instrumental in raising awareness and helping build campaigns that will be executed on Do It Day.
**** Dates to be announced soon ****
Do It Day is a two-part event with the global hackathon taking part in October and the campaign launch day in November.
Do It Day 2017 - #imnotok
In 2017, as its focus for Do It Day, The Drum together with the marketing industry, set out to help destigmatise mental health by launching its umbrella campaign #imnotok. The campaign aims to bring awareness and action to different areas of mental health which the Do It Day charity partners are actively involved in, as well as encourage the industry to speak up and talk about issues impacting their own mental health.
Read below to see the winning campaigns that came out of Do It Day and the progress and results so far.
Campaign news
The Duke of Cambridge gets involved with Do It Day campaign
The Drum is proud to announce that Do It Day has caught the attention of the Royal Household. CALM’s #BestManProject, a campaign created at The Drum’s Do It Day has piqued the interest of The Duke of Cambridge who has in turn offered his support.
The campaign, created by a team of industry individuals last November, encouraged men to talk to a friend when they were feeling low or in a crisis. The idea came from the behaviour of men when they were asked to be the best man at a wedding, hoping friends would talk to one another during their key life moments, when they are feeling emotional and in need of support.
Prince William joined a group of men, including former football professional Rio Ferdinand, musician Loyle Carner and presenter Romam Kemp, to help create a short series of films celebrating the importance of friendship for mental wellbeing.
Click on the video, created by our trusted Do It Day partners Bold Content Video, to see what the Duke of Cambridge had to say on the matter.
Does the marketing and advertising industry have a mental health problem? The results are in...
The NABS/Mind Do It Day campaign shows that two-thirds of the industry has considered leaving due to poor wellbeing.
The brief at Do It day was to develop a survey to gain a temperature check on mental health in the marketing and advertising industry. Through video interviews and editorial in The Drum, the winning campaign, ‘Let’s talk’ encouraged people to open up and fill in an online survey about their mental health. In response to the issues raised in the survey, NABS recently launched their SHEPARD Model for Wellbeing, featuring the seven elements that make up good wellbeing: Satisfaction, Health, Emotions, Perceptions, Awareness, Rewards and Diversity. They will be launching a series of services in 2018 designed to support industry wellbeing.
Summary of findings:
NABS and Mind’s survey of 576 UK advertising and media industry employees found:
Do It Day Legacy Leads to Creative Collaboration
Bold Content Video is proud to announce the release of yet another impactful video that has resulted from participation in The Drum’s Do-It Day 2017.
This new video, featuring the musician INJA, is a collaboration between Bold Content and CALM (Campaign Against Living Miserably) a male suicide prevention charity. The two groups met at The Drum’s Do-It Day last November, which has resulted in numerous collaborations towards the vital topic of de-stigmatising mental health.
The Direct result of Do It Day 2017 was a the hugely successful #BestManProject which has seen participants such as Rio Ferdinand and Roman Kemp tell their best mate exactly how much they mean to them… on camera. See above news item for more information.
Do It Day 2017 - Winning Campaigns
The winning campaigns
'The winning team focused on generating a community around the hashtag #secretlifeofmums that aims to show the realities of being a mum that no one talks about. This would culminate in a live interactive panel on ITV’s This Morning (or failing that a Facebook Live panel) made up of Best Beginning’s brand ambassadors, influencers and real mums talking about their experiences of parenthood.'
Winning Team Members: Rona Miller, lead creative, Kindred Georgina Murray, comms, Financial Times Katy Nicholls, digital marketing exec, Collision Group Sophie Kurzer, digital exec, ESI Media Emily Strickland, marketing manager, Reckless Phil McFadden, copywriter, RPM Matilda Woulfe, UX designer, Imagination |
'On Do it Day the group will launch a campaign which will aim to reach thousands, not hundreds. The push pitched under the working title ‘Let’s Talk’, will comprise a microsite featuring the testimonials of senior ad industry professionals, encouraging individuals to start the conversations that aren’t happening and share their experiences via the survey.'
Winning team members: Charlotte Mill, sales and marketing manager, Lab Lab Chris Daly, startup consultant, Flexihouse Grant Tasker, marketing director, Playmo Ho-Yee, innovation labs programme marketer, Imagination Jenny Richardson, senior account director, Foxtrot Papa Jonathan Dixon, senior production manager, RPM Caroline Mastoras, sales director, Bing UK Paul Carolan, managing director, Archipelo |
'Judges from Calm’s marketing team agreed unanimously that team one landed on a concept that would result in action.
The idea centred on how men act during key life moments, like being a best man. During that time, they’re emotional, supportive and want to be as helpful as they can.'
Winning team members: Charlotte Hunt, senior trade marketing manager, ESI Media Chris Goddard, creative director, Splash Worldwide Chris Kemm, digital director, Thompson Brand Partners David Shepherd, producer, Krow Communications Gareth Anderson, strategy consultant, CreateFuture Hema Patel, managing director, Only Red Marketing Jo Saker, creative director, Parker Williams Alex Iacoponi, branded content director, Bold Content Video Patricia Leonardo, digital creative, Imagination |
'The winning idea, however, was dubbed as “reclaim the news”. The premise was to disrupt the negative news agenda around youngsters by creating an alternative 6 o’clock news bulletin, produced by young people, for young people and fronted by the modern-day celebrities young audiences now so often turn to for life advice and inspiration – influencers.'
Winning team members: Alex Beazley-Long, creative strategist, Imagination Catherine Handley, partnerships manager, Jungle Creations David Sore, head of marketing, Verifone Media Henry Okello, design officer, The Royal British Legion Jamie MacCarthy-Morrogh, associate creative director, VCCP Health Jamien Middleton, creative producer, The Animation Guys Katherine Fitzgerald, AV exec, m/Six Lewis Appleby, AV exec, m/Six |
Team one seized the day with an informed and charismatic pitch to get parents interacting with their children, although the other minds were invited back to help deliver the campaign at Do It Day.
Team one wanted parents to spend 15 minutes partaking in fun activities with kids to rally around #Take20 – a parent pledge that gets interested parties on a mailing list. The idea is that a teenager can open up during informal bonding moments. Further to this, the variety of tasks can create top user-generated content.
Winning team members:
Lucy Wakely, senior account executive, Undercurrent Imogen Almond, new business and marketing executive, RPM Alex Kosterman, creative copywriter, Impero Naomi Sandercock, marketing executive, Coull Segun Malomo, event producer, Undercurrent Sarah Hannington, Microsoft Search Advertising Hayley Toothill-Taylor, head of social, Content OD Jenna O'Keefe, fundraising planner, Good Agency |
Click here to read the full Drum Article
What happened on the Day