Do It Day Briefs
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Help parents support their children when making the transition from Primary to Secondary school, by creating awareness around Young Mind’s ‘Find your Feet’ toolkit and driving traffic back to the site.
Half of all mental health problems first start by the age of 14, and the transition from primary to secondary school can often be a difficult time for children. By providing support during this vulnerable period we can...Read more |
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Encourage and empower people to get involved and make a difference when they think a male friend is feeling low or is in crisis We all have different ways of helping and supporting people in their time of need but sometimes, it can feel overwhelming and complicated. Are we doing the right thing? Are we saying the right thing? Should we distract them, or get them to open up? ...Read More |
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Create a campaign that helps us assess the mental health of the advertising and media industry.
Convince a number of people from across the industry to take part in a survey to answer key questions ...
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To increase dramatically the use of our Baby Buddy app that showcases powerful videos that raise awareness and signpost support around mental health problems and mental illness among young mothers (16 - 25 yr olds) in the ante and postnatal periods
Young would be mothers, whoever they are, are desperately trying to prepare themselves for having a baby.
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Using a creative PR stunt or other forms of creative content, grow our YouTube audience and achieve richer engagement by clearly communicating the strength of under 25s in line with our winter campaign- ‘Stronger than you think’.
Video is the fastest growing multimedia format. We want to create/stage something that pulls people's attention to our YouTube page ... Read more |
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Awards
Following the success of last year’s Do It Day we have decided this year to launch the Marketing Can Change the World Awards, celebrating all global organisations or projects using marketing to make meaningful change for social good.
This is your chance to turn the spotlight on the hard work you’ve been doing in making a positive contribution towards a better future for all.
The awards take place the evening of Do It Day.