Mi nuevo compañero...un Robot? El impacto de la inteligencia artificial en la industria de la Investigación de Mercado. Patricio Pagani is a company director at Infotools, and is responsible for clients, business development, and new services. A leading provider of research services and software tools, Infotools partners with some of the world’s largest companies to ‘unlock the magic of their research’. Patricio’s research career started 16 years ago at Coca-Cola, where he coordinated research activities in South Latin America. Patricio then joined Infotools to lead the expansion of the Coca-Cola account from 20 to more than 90 countries. More recently, Mr Pagani managed the growth of Infotools business with Microsoft, and launched the operation of Infotools in Latin America. Former president of the New Zealand Market Research Society and current ESOMAR representative, you will often find Patricio speaking at various industry forums, discussing what the future may hold for our research industry. And as an Argentinean living in New Zealand for the past 12 years, he is now quite fond of rugby while staying loyal to his other passions… football and playing the guitar.