Based in Brazil, Marianella brings 10 years of hands-on experience in both B2B and consumer insights. She participated in research studies for 10+ markets world-wide, developed and emerging. For the past years at SKIM, she has been focusing on pricing, product and portfolio optimization research. She has covered different industries: FMCG, Halthcare, Consumer Health, and Telecom. She is currently leading SKIM’s Brazilian operation and responsible for LATAM’s Global accounts. She holds a bachelor’s degree in Economics & Statistics from Universidad de Buenos Aires and a Master Degree in Economics and Environmental Management from ITBA in Argentina. Presentation title: Speed & agile research: Unspoken™ - Implicit research method with an engaging mobile interface. Presentation description: Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to this new reality if we want to stay in touch with who our customers really are. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide. Inspired by these developments, we are introducing Unspoken ™. By combining intuitive mobile techniques with psychological theory and advanced modeling, this mobile-only implicit application opens the door to a new generation of research solutions.