Harnessing Digital Marketing Strategies To Drive Businesses

"If Opportunity Doesn't Knock, Build A Door" – Milton Berle ‘Harnessing Digital Marketing Strategies For Businesses’ is about surviving in a competitive business culture environment, the diverging values and challenging landscape - which warrant a game-changing mindset. Digital marketing is crucial in today's ever demanding business landscape. It is a rapidly growing force in the current marketing environment, and is set to be the future of marketing – as it seems likely that digital media will soon replace the traditional form altogether. To survive, businesses need to keep abreast with the latest innovation in digital marketing – anything from mobile, marketing applications to internet of things. Mind Lab Series, a program by Centre for Entrepreneur Development and Research (CEDAR) in collaboration with MaGIC, brings together business professionals, subject matter experts, and SMEs for an in-depth and thought-provoking session to discover the importance of digital marketing strategies which hailed as a game changer in taking the leap forward. About the Speakers: Mohammad Husain Mohd Dawoed Chief Operating Officer, Centre of Entrepreneur Development and Research Mohammad Husain Mohd Dawoed or better known as MC Husain is a certified Master Coach (Behavioral Coaching Institute, USA) and a member of the International Coaching Council (ICC, USA).More than 20 years of industry experience in the areas of information technology, business management, talent development and coaching,having had an impressive stint in the local and international arena. Over the years, he has trained and coached a countless number of entrepreneurs from various industries. Azuar Zainuddin Digital Marketing Consultant, Satu Creative Services Sdn Bhd Azuar Zainuddin is an Entrepreneur, Trainer, and Writer. Azuar brings with him more than ten years of branding and marketing experience honed at prominent companies such as Leo Burnett and Mandarin Oriental. His areas of expertise include Brand Strategy, Copywriting, Digital Marketing Strategies, Analytics and Communications Design. Azuar holds a BA in Design from Curtin University and GradCert in Writing from Swinburne University. Fizlee Hafiz Co-Founder, The Pisang Cheese Fizlee Hafiz is one of he most admirable role models among the modern and young aspiring Malaysian women. As the founder and owner of the brand ‘Pisang Cheese’, she has injected fusion and innovation in what used to be traditional afternoon tea-break dessert and successfully transformed her passion for food into a money-making entity. Joachim Sebastian Managing Director, Everpeaks Consulting Sdn Bhd Joachim Sebastian is an award winning entrepreneur with proven market expertise and a coach on managing and growing an e-commerce based business. Last year, Everpeaks helped a local company grow their sales on global platforms from RM400k to more than RM1.2M.Won eBay Seller awards 2016 and has been appointed as the Brand Ambassador for Payoneer in Malaysia - a New York based payment gateway that is used by Amazon sellers worldwide. Who should attend: *Business Owners *Business Leaders *Entrepreneurs *C-Level Executives *Company Directors *Shareholders *Startups *Innovators *Risk Takers