Innovation Catalyst

1. To facilitate innovative thinking in generating ideas for the business ecosystem 

2. Identify the need to capture innovation premiums to become the top company/ enterprise to invest in, the brand to buy, the partner of choice and a great place to work 

3. Practice building innovation techniques through creative combinations of compelling trends, basic human needs and simple yet proven business models for creating new value across the innovation value chain 

4. Define growth target and strategic thrusts 

5. Identify trends and insights, prioritize new areas for the company to partake in, generate new business concepts and create a compelling value proposition

1) Why Innovate? 

- Map innovation premiums for their business to get greater shareholder returns, more loyal customers, better partners and higher quality employees 

- Identify competition that could potentially disrupt the business and the industry, from the usual and “unusual” competitors 

2) What is Business Innovation? 

- Evaluate business innovation from changes in business models, partners, experience, delivery, and markets 

- Examine and develop ideas for innovation breakthrough focusing on four key components: trends, needs, business models and combined capabilities 

3) Where and How to Innovate? 

- Conduct an audit to assess and identify innovation gaps 

- Define a clear innovation focus using a 5-step process: 

a. Innovation Intent 

b. Opportunity Insights

c. Fields-of-Play 

d. Business Concepts

e. Business Case

Suitable for entrepreneurs, startup founders, managers and professionals,  
business owners, and anyone who would like to learn more and be trained on  
innovative thinking and generating new ideas  for their organisation.

Dr. Cynthia Ee has over 20 years of experience in global leadership roles.  
She is a certified trainer with the Global Innovation Management Institute.

RM 1,900 per person.  

Enjoy our early bird discount of 50%, using the following promo code! 

Promo Code:  cnimagic    

(Available on a first come first serve basis only)  

Attention to Non-Paypal Account Holder

• Kindly note that you can still make your payment by using your credit/debit cards.
• Kindly note that all fields in Paypal form are mandatory unless stated optional.
• Kindly note that payment via AMEX is currently not accepted by Paypal. Visa & Mastercard credit/debit cards are preferred.  

 Important!

• Kindly note that while making payment in Paypal,  your mobile number should be keyed in without the country code .  
  E.g: 172329811 (not 60172329811 or +60172329811) 
• Kindly note that while making payment in Paypal, your phone number should be keyed in with the country code followed by (-) hyphen.  
  E.g: 60-361832671 (not 60361832671 or +60361832671)
• Cancellation of registration and full refund* are only allowed no more than 14 days prior to the program.  
  Any cancellations received less than 14 days will not be refunded. Refunds may take up to 5 business days to process.
  (*Full refund refers to the price of the ticket minus a transaction fee of RM2.)