- Kindly note that you can still make your payment by using your credit/debit cards.
- Kindly note that all fields in Paypal form are mandatory unless stated optional.
- Kindly note that payment via AMEX is currently not accepted by Paypal. Visa & Mastercard credit/debit cards are preferred.
- Kindly note that while making payment in Paypal, your mobile number should be keyed in without the country code .
E.g: 172329811 (not 60172329811 or +60172329811) - Kindly note that while making payment in Paypal, your phone number should be keyed in with the country code followed by (-) hyphen.
E.g: 60-361832671 (not 60361832671 or +60361832671) - Cancellation of registration and full refund* are only allowed no more than 14 days prior to the program.
Any cancellations received less than 14 days will not be refunded. Refunds may take up to 5 business days to process.
(*Full refund refers to the price of the ticket minus a transaction fee of RM2.)
Blue Ocean Strategy: Ideation (CANCELLED)
November 7 - 9, 2017
MaGIC Cyberjaya (Indonesia Room)
Time: 9.00 AM - 05:00 PM
Session Summary
In today's environment most companies operate under intense competition to gain a bigger market share. Blue Ocean Strategy observed that when there is limited room to grow, businesses try and look for avenues of new business where they can enjoy uncontested market share or 'Blue Ocean'. Blue Ocean Strategy exists when there is potential for higher profits, as there is low competition or irrelevant competition. Join this 3-day program where you will be taken through the journey of understanding and learning of Blue Ocean ideation methodologies as customers insights and perspectives will be recognized and captured, and you will learn how to define the problem based on the customers perspectives. Following this, a prototyping and testing phase will be done and ideas will be tested against the Blue Ocean Idea Index to evaluate the commercial viability of these ideas. This process will further help in identifying shortcomings embedded in the ideas and address them up front. Register today to book your seats!
Key Takeaways
1. Participants will be able to gain insights from the users’/ customers’ perspective, and how to define the problem based on the perspective.
2. Participants will also be able to generate innovative demand driven ideas and test their commercial viability.
Program Agenda
Lesson 1: Empathising and Defining
9.00am - 10.00am
Session 1: Introduction
10.15am - 1.00pm
Session 2: Awakening
1.00pm - 2.00pm
Lunch Break
2.00pm - 3.30pm
Session 3: Awakening (continued)
3.45pm - 5.00pm
Session 4: Exploration
Lesson 2: Ideating
9.00am - 10.00am
Session 5: Exploration (continued)
10.15am - 1.00pm
Session 6: Exploration (continued)
1.00pm - 2.00pm
Lunch Break
2.00pm - 3.30pm
Session 7: Exploration (continued)
3.45pm - 5.00pm
Session 8: Creation
Lesson 3: Testing the Commercial Viability of the Ideas
9.00am - 10.00am
Session 9: Testing
10.15am - 1.00pm
Session 10: Testing (continued)
1.00pm - 2.00pm
Lunch Break
2.00pm - 3.30pm
Session 11: Planning
3.30pm - 5.00pm
Session 12: Planning (continued)
Who Should Attend?
Suitable for aspiring entrepreneurs, those who have initial business ideas and those who have recently
started their entrepreneurial journey, aiming to learn a systematic way of looking into and coming up
with demand driven business ideas as well as to undergo an initial validation of their existing ideas.
Details
|
Dates
|
Venues
|
|
1. 5-7th September 2017, 9.00am - 5.00pm
|
MaGIC Cyberjaya (Indonesia Room)
|
|
2. 7-9th November 2017, 9.00am - 5.00pm
|
MaGIC Cyberjaya (Indonesia Room)
|
*Kindly refer to the link below, to purchase your ticket for either dates.
1. Sivanesuvary V. Appukuddy, UCSI Consulting Group
Sivanesuvary has been trained in Blue Ocean Strategy at INSEAD France,
and she now provides B.O.S training and consultancy to both private and
public sector organizations.
2. Hojiakbar Mirzakulov, UCSI Consulting Group
Hoji is a Consultant/Analyst with the Blue Ocean Strategy Consulting unit of UCSI Consulting Group.
He is experienced in working with clients from diverse industries such as banking,
education and construction to craft and execute their business strategies and deliver
Blue Ocean Strategy training sessions. In addition, he is skilled in market research.
Program Fee
RM 2,120 per person.
Enjoy our early bird discount of 50%, using the following promo code!
Promo Code: cnimagic
(Available on a first come first serve basis only)
Registration Fees, Refunds and Cancellations
Attention to Non-Paypal Account Holder
Important!
Testimonials
"It has completely changed my perspective of how to build and run a successful business. It’s literally a “Visual Awakening” to me as the title of the first module of this session suggests. BOS coaching session allowed us to redefine and rethink our business in a different perspective, sharpening our business skill as a foundation of the business. This session has also inspired us to think outside the box and to use effective, proven methods to innovate and differentiate ourselves from our competitors or rather create a brand new ‘blue ocean’ category."
Chee How Lin
Founder, Tapway
"BOS coaching spawned a lot of new ideas, and now we began to clearly see how we could devise our Blue Ocean Strategies for HighrisePro. By the time the session was coming to a close, we had a clear direction on the ideas and strategies that we wanted to implement to take HighrisePro to the next level !"
Yuvan Kumar & Ahmad Yazid Datuk Othman
Co-Founders, HighrisePro Malaysia
DOWNLOAD OUR EVENT APP
