How to Evolve Your Customer Success Strategy to Fuel Your Company's Growth
BCEC, East 153 ABC
Customer success is evolving, and because companies are typically so focused on using sales and marketing to grow, one of the most overlooked growth levers you can pull in terms of ROI is your customers. You need to invest first in your customers for the best return for the business and to achieve new growth. It can be costly, painful, and difficult to change organizations, so I’ve laid out a roadmap to choose those investments that will have the greatest impact. Learn the new playbook you need to make customer success work for your business from HubSpot's VP of Customer Success, Alison Elworthy.
Key Takeaways
- How to stop treating your customers like an output of marketing and sales, and start treating them like a go-to-market lever of growth
- How to use data-driven analytics to move from reactive customer support to proactive customer success
- How to align your entire company around achieving customer success
Intended Audience
- Work in or lead customer-facing organizations
- Lead companies as executives who want to reduce customer acquisition costs and improve customer lifetime value
- Are interested in learning the next evolution of inbound growth by investing in customers
Rate Session
Breakout
Customer Service
VIP Pass
All-Access Pass
Customer Experience
Customer Loyalty
Customer Retention
Executive Leaders