Whether it’s on social media or news publications sites, video advertisements are a crucial tool in educating and entertaining consumers — with the newest form being native ads. Able to increase brand lift, awareness, and go viral, native videos have become the hottest tool for brands to incorporate into their marketing mix.

Frank will explain how to reinvent your video marketing campaigns with videos that earn attention instead of force it. He'll draw from his experiences working with brands like REI, Anheuser-Busch, Nestle, Google and more to exemplify the impact of native video on the customer path to purchase, brand lift, and online search lift.

Key Takeaways 

1. See what steps to take to integrate native video content into your marketing efforts to complement current strategies
2. Understand how native video ads can drive more engagement, increase conversions and create lasting impressions with customers
3. Discover how to create video content that cuts through the noise and doubles down on the idea of storytelling in advertising

Intended Audience

• Executives, directors, and managers from brands and publishers who are looking to increase their brand’s online presence with content-driven experiences in the form of native