GDPR Four Months On: What's Actually Changed and What are the Smart Marketers Doing Now?
BCEC, East 153 ABC
May 25th saw the final flurry of GDPR consent emails and last minute attempts to clean up databases for a European ruling that affected marketers globally. Four months later, has anything actually changed? And, in a post-GDPR world, what can be done to fill the email void in a compliant way?
Key Takeaways
- See which companies delivered the GDPR message well and which could have done better
- Understand how the landscape has changed in the last four months
- Learn some strategies for applying digital marketing successfully in a post-GDPR world
Intended Audience
- CMOs
- Digital marketers
- Event marketers
Rate Session
Breakout
Marketing
VIP Pass
All-Access Pass
Strategy
Analytics
Campaigns