The first time HubSpot’s CMO, Kipp Bodnar, was fooled by AI hype he was in the 6th grade on an awe inspiring field trip to a local science museum, but it wouldn’t be the last. In this session, Kipp will walk through a simple framework for separating AI hype from reality, share the lessons he learned the hard way about spotting hype, and make a few predictions about where the biggest AI opportunity is right now and what business leaders should be looking for next. 

Key Takeaways

1. How to use Gartner’s Hype Cycle to predict when to make investments in AI technology
2. The success & failure indicators to watch for on any AI implementation project
3. Where the opportunity is today and the use cases he’ll be watching closest over the next 3-6 months