How to Use Social Media to Delight Your Customers (Without Sounding Like a Robot)
Westin, Harbor 2
Social media has changed your business’ relationship with your customers forever. Now, they have the power to share their experiences -- good or bad -- with thousands of other potential customers -- and their recommendations are powerful. Your customers want to get help, education, and engage with you -- all on social media. Learn how to use this channel for more than just marketing, and start using it to engage with and elevate your customers to make them loyal, happy evangelists.
Key Takeaways
- Understand the new balance of power between customers and businesses
- See examples of new use cases for social media in customer service
- Learn social support best practices for you to implement and bring with you to work next week
Intended Audience
- Customer support reps and customer success managers (B2B and B2C)
- Social media managers
- Customer success team managers
There will be an ENCORE of this session at 10:30 AM, Thursday, September 6.
Rate Session
Breakout
Customer Service
VIP Pass
All-Access Pass
Customer Experience
Social Media Customer Service
Conflict Resolution
Marketing: Social