How to Develop and Run a Growth Marketing Team
Westin, Grand AB
Growth. It's the latest buzzword. You keep hearing that you need to have a growth marketer on your team, but what does that actually mean? Spoiler: It isn't just about growing a marketing channel. It's about having a growth mindset: experimentation, segmentation, analytics.
Key Takeaways
- Learn what a growth marketer's responsibilities are
- Learn how to structure a growth marketing team
- Understand how to hire a growth marketer
Intended Audience
For attendees:
- Interested in creating a growth marketing function in their organization
- Understanding what teams internally need alignment with to make their growth marketers successful
- Unsure what a growth marketer's day-to-day responsibilities are
Rate Session
Breakout
Marketing
VIP Pass
All-Access Pass
Strategy
Marketing: Advanced
Small & Medium Business