With the addition of Facebook Analytics, Facebook is closing the gap on measuring actions taken in the News Feed to what happens on company websites, apps, and brick and mortar stores. Yet, many marketers aren't using this tool to measure results. Here are five ways Facebook Analytics beats Google Analytics when it comes to audience measurement and optimizing campaigns.

Key Takeaways

1. How to Tie Facebook Activity to Revenue by Building Funnels in Facebook Analytics
2. How to Set Up and Analyze Audience Cohorts
3. How to Slice Your Audience Data with Segments

Intended Audience 

For experienced marketers, looking to learn how to use Facebook Analytics, who are familiar Ads Manager and running Facebook ad campaigns, and are wanting to optimize ad campaign performance (i.e. generating leads and lowering CPL).