Growing your Search Results in International Markets
BCEC, West 204 AB
How effectively set and expand your SEO efforts to win international markets? In this session you'll learn how to effectively run a cost-effective international SEO process -whether multi-lingual or multi-country-, taking into consideration your requirements, restrictions, resources, industries, competitors and goals.
Key Takeaways
- Should you target languages or countries? Identify the best way to grow your international presence.
- Should you use ccTLDs or Sub-directories for Multi-country sites? Learn which criteria to use to select the best option.
- How to avoid showing non-relevant international search results? Learn how to implement hreflang annotations to specify your pages languages and countries.
Intended Audience
- SEO specialists
- Digital Marketers managing SEO activities
Rate Session
Breakout
Marketing
VIP Pass
All-Access Pass
Optimization
SEO
ROI
Marketing: Advanced