Search engines are metamorphosing. In this AI era, search engines are no longer about waiting for people to tell them what they need. Rather, it’s moving to where search can predict what you need even before a search is done.

Marketers will need to adapt their strategies to keep up. Smart marketers know they need to shift from advertising to service. Using advances in AI, companies can make customers’ problems go away- providing relevant, personalized solutions at scale.

It's good for our customers and our bottom line. How do you do this? Join us on this odyssey to find out.

Key Takeaways

1. Get an understand of exactly how AI is changing search, as well as the new features and opportunities these changes provide to marketers
2. Learn how to most effectively market to the AI and share your brand's information, so it can surface and repeat the information to interested individuals
3. Discover the different avenues available to help you influence customer behavior and grow customer lifetime value

Intended Audience

• Search marketers, media planners, business owners, tech enthusiasts, both agency-side and inhouse
• All levels are welcome, as this shares deeper understanding and has content ideal for those newer to search as well as seasoned inbound marketers