Modern Buyers - your prospects - are actively and deeply researching their vendors - often ingesting over 6 pieces of content before making a buying decision. From discovery, to lead nurturing and client retention, your content marketing must align with your buyer's discovery, research and engagement. It must proactively answer the questions they might not know to ask, assuage their fears and offer solutions and hope. Your content must build trust and engagement. Is your content creation mapped to your buyer's journey?

Key Takeaways 

1. Uncover the missed opportunities to nurture prospect relationships
2. Learn what types or content can be used throughout the buyer's journey
3. Create the roadmap to align your sales and marketing efforts in all stages of the buyers journey

Intended Audience

• Mid to advanced marketing professionals, and marketing/sales executives of B2B Enterprise and SMBs

There will be an ENCORE of this session at 1 PM, Friday, September 7.