Account based marketing (ABM) focuses on the committee of buyers or decision makers within your target accounts. However, this is only one side of a successful ABM plan. The other side of a strong ABM plan mandates social selling and a strong alignment within the sales and marketing leadership teams.

Learn how successful Marketing teams can reach buying committees with relevant, targeted content and Sales teams can identify decision-makers with lead recommendations to uncover influencers at target accounts. Get practical advice for achieving success with ABM and social selling strategies that pave the way for prospects to become customers.

There will be an ENCORE of this session at 10:30 AM, Friday, September 7.

Key Takeaways

1. Explore the latest global research insights for senior managers defining the critical impact for sales and marketing collaboration on achieving sales and marketing alignment
2. Learn six steps to creating effective content for ABM and social selling on LinkedIn
3. Get key sales focused strategies to engage prospects and buyers using insights from Sales Navigator

Intended Audience

• B2B sales, marketing & demand generation teams tasked with sales strategies, sales enablement and driving leads/demand
• Target title: manager, senior manager and director level - or agency owners who are responsible for sales/marketing alignment
• Target business: B2B focused agencies and medium to enterprise businesses