Brands IRL: How to Use Experiential Activations to Support Your Marketing Plan
BCEC, West 107 ABC
Marc Simons and his team at Giant Spoon are behind the recent HBO Westworld takeover at SXSW 2018 - one of the most ambitious immersive experiences at the festival, or, ever. Marc can speak to what it took to pull off the massive activation - which took 444 pages of script, 60 actors, a 40-person crew, 58 different production vendors and countless hours over just five weeks. Marc will unpack why consumer preference following events IRL is much higher than any other form of advertising, how brand decision-makers can fit experiential advertising into the marketing plan, and why it’s necessary.
Key Takeaways
- Learn how to know when to use experiential advertising as part of your marketing plan
- Discover how to identify key influencers to capitalize on engagement
- Get tips on how to build an audience starting with an activation-first approach
Intended Audience
- Brand marketers
- Decision-makers
Rate Session
Breakout
Marketing
VIP Pass
All-Access Pass
Branding
Advertising
Experiential Marketing
Marketing: Advanced