Facebook is focusing aggressively on a VIDEO FIRST approach for the platform, ultimately competing in the multi-billion-dollar digital streaming television space alongside Netflix, Amazon Prime, Hulu and YouTube. However, most businesses struggle to properly integrate, optimize and monetize video in their content marketing efforts. Savvy marketers need to gear up for establishing their video content marketing strategy and video ad strategy. In this dynamic training, Premier Facebook Marketing Expert, Mari Smith, will guide you through her recommended step-by-step process for generating more leads and sales using video on Facebook.
Key Takeaways:
- Understand the biggest mistakes businesses make with their Facebook video marketing and how to fix them
- Learn about the exact type of video content and cadence that Facebook favors
- Explore Mari’s proven process for amplifying reach to consistently generate more qualified leads
Intended Audience
For B2B and B2C marketers and content creators that - need to uplevel their video marketing strategy and increase measurable results - need help understanding where Facebook is going in the coming year+ and how to get in pole position now
There will be an ENCORE of this session at 11:45 AM, Friday, September 7.