Dasheeda Dawson is The WeedHead - a Cannabis executive, digital growth hacker, and award-winning business strategist. Featured as a speaker and contributor across multiple media outlets & conferences, including Entrepreneur.com, Huffington Post, and iONE Digital, Dasheeda is a corporate cross-over pioneer helping cannabis brands “hack into mainstream America” with real talk, top-ranked training and digital expertise. From Target to THC, she has successfully launched and managed multi-million dollar brands for companies such as Target Corporation, Victoria’s Secret, and Fullbeauty Brands prior to transitioning to the cannabis industry. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University in 2001. Currently, Dasheeda is the Founder, President & CEO of MJM Strategy, a digital-focused hemp and marijuana strategy consulting group leading the rebranding of the cannabis industry. Committed to legitimizing, stabilizing and diversifying the industry, she recently became the Interim Executive Director for the New Jersey Cannabis Commission. A member of the Executive Leadership Committee, she is also the Chief Strategy Officer of Minorities for Medical Marijuana (M4MM) helping to lead the organization’s “Diversity in Cannabis” national campaign. SHORT BIO Dasheeda Dawson is The WeedHead - a cannabis executive, digital growth hacker, and award-winning business strategist. Featured as an industry thought-leader across multiple platforms, including Entrepreneur.com and iONE Digital, Dasheeda is Founder, President & CEO of MJM Strategy, a firm of corporate cross-over pioneers helping cannabis businesses “hack into mainstream America”. ABOUT MJM STRATEGY The emerging cannabis sector, while flush with manufacturing, retail & technology, entrepreneurs still struggle with enough powerful branding and strategic consumer marketing to transform the mainstream “taboo” image of marijuana. Led by award-winning business strategist, Dasheeda Dawson, MJM Strategy is the cannabis industry’s first minority-led, digital-focused strategy and management consulting firm. Launched in 2016, the team leverages a combined 40+ years of corporate excellence at companies such as Target, JP Morgan Chase, and Viacom.