Franchise Update Media & MFV Expositions
European Master and Multi-Unit Franchising Conference Debuts in October
New partnership unleashes the power of master and multi-unit franchising
For 18 years, Franchise Update Media has produced the only annual Multi-Unit Franchising Conference (MUFC) and Multi-Unit Franchisee magazine in the U.S. In April 2018, more than 700 multi-unit franchisees from more than 100 brands, along with 800 franchisors and suppliers, gathered in Las Vegas to attend this yearly event. The strength of the MUFC derives from an advisory board that includes some of the best multi-unit and multi-brand franchisees in the business.
As activity in international franchising continues to pick up, Franchise Update Media has partnered with one of the world’s leading event organizers, MFV/Comexposium, to launch the inaugural “European Master and Multi-Unit Franchising Conference,” to be held in London October 23–24, 2018. Together we are leading the charge in the multi-unit and master franchising space by bringing together a highly experienced group of international franchise business leaders.
With leading-edge content, trailblazing discussions, and ample networking opportunities, Franchise Update Media and MFV/Comexposium have created this first-ever event to address the growing number of franchisees adding units and brands across Europe, a trend that continues to accelerate at a rapid pace. A key part of this trend, master franchising, continues to grow as the primary method of expansion for franchise brands interested in growing their brands in new countries. Both methods and models come with tremendous benefits and challenges, which will be a major focus of this event.
The best growth is intelligent growth — and that comes with a solid strategy, proper planning, measurable objectives, and disciplined decision-making. The conference program, designed with input from our advisory board and international franchising pros, is designed to facilitate this kind of intelligent growth.
This inaugural conference will hone in on the major aspects of successful growth strategies and tactics through the eyes of experienced master franchisees, multi-unit and multi-brand franchisees, franchisors, and authorities on international franchise finance and regulation.
The tracks and content, tailored to the needs and interests of expansion-minded global franchisees, will include a blend of master and multi-unit franchisee experiences, as well as the most current data to help you make the best decision on how to grow your business in a new country.
Our goal is to convene a European conference that provides an intimate forum for international franchise business leaders to grow profitable franchise enterprises, based on the facts, and on the experience of successful European master franchisees and multi-unit operators.
For anyone looking to grow their franchise business in Europe, the European Master and Multi-Unit Franchising Conference in London is the place to be this October. The content-rich agenda, educational sessions, peer-to-peer networking, inspirational speakers and panelists, and experienced sponsors and suppliers are set to provide a solid basis for building the right plan to achieve your goals of international growth.
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About Franchise Update Media
If you want to reach, influence and motivate the largest audience of franchise professionals there’s just one choice—Franchise Update Media.
As the market leader, Franchise Update Media delivers unmatched reach and scale across multiple platforms, including magazines, content marketing, digital ads and franchise conferences. We boast more than 2 million annual unique visitors online, 4 million page views annually and have over 17,000 multi-unit franchisee readers, and 9,000 franchisor readers.
No other content and media marketing services provider has our years of experience and the depth of expertise our advisory boards bring to the table.
About MFV Expositions
For 25 years, MFV Expositions, part of ComexposiumGroup – one of the world’s leaders in event organization, has been producing the leading franchise events worldwide that consistently bring together franchise concepts, at all investment levels, with the most qualified visitors seeking to own their own business.
In addition to quality franchise expos in the United States and overseas that offer face-to-face opportunities to grow a franchise, MFV also offers access to online franchise opportunities through web-based resources.