Is your organization struggling to produce content that actually gets the results you're looking for? Are you starting to wonder if it's even worth it? Well, if so, fret not, as Marcus Sheridan is bringing his contagious enthusiasm back to the INBOUND stage, this time sharing seven elements of what he calls "magical content"— a formula that has been derived after analyzing literally hundreds of the most successful case studies in the inbound space, and what these organizations did to achieve such results.

Key Takeaways

• See "what's next" in terms of what consumers and buyers want to see, hear, and read—and how your business can "stay ahead of the curve" for lasting results.
• Discover exactly what "transparent" content should look like and how to use it to become the most trusted voice in your space.
• Learn the specific types of content that generate the highest financial ROI, especially when it comes to sales teams integrating content into the sales process.

Intended Audience

• Marketing teams (beginners and advanced) looking to get more from their content, especially when it comes to KPIs like traffic, leads, and sales revenue.
• Leaders who are doubting the worth of content or Inbound in general, and need a "light bulb" moment where they can say, "Finally, this makes sense and I know exactly what we've been doing wrong and what we need to do next."
• Sales managers that are looking for an edge for their sales team and want content that will shorten sales cycles while increasing closing rates.