Certain language can come across harmless to some people, but exclusionary, unwelcoming, and alienating to others. Learn how to spot the biases that frequently find their way into marketing language, replace them with alternatives that lead to stronger, clearer messaging, and cultivate a wider, loyal, and enthusiastic audience.

Key Takeaways

• Learn what inclusive content is, and how it helps engage a larger and more loyal audience.
• Get practical tips for auditing your content in pursuit of inclusive, welcoming language.
• Learn useful alternatives to problematic language (bonus: they all lead to better writing).

Intended Audience

• Those who create content for the web
• Those who are interested in the intersection of social issues and brand marketing
• Those who have a stake in D&I initiatives at their company and would like practical tips for fostering a more inclusive employer brand