With the emergence of vertical video, marketers are flocking to Instagram Stories in hopes for success with social video marketing. But is it worth abandoning your marketing efforts on Facebook, YouTube, or LinkedIn? In this talk, we’ll demystify the current video marketing trends on Instagram and how they affect your marketing efforts on other major social platforms. Join Jason Hsiao, Chief Video Officer and Co-founder of Animoto, as he shares proven best practices for drawing viewers in on Instagram and beyond. Get inspired to create videos that make viewers stop scrolling and start engaging with your content. There will be an ENCORE of this session at 3:45 PM on Thursday, September 5.

Key Takeaways

• Incorporate a data-centric approach to boosting key metrics, and amplify social & brand marketing initiatives with video.
• Better understand storytelling strategies brands use to create thumb-stopping video content for Instagram Stories vs. Feed.
• Walk away with a playbook full of proven insights on video marketing and the platforms on which you should focus in 2019 and 2020.

Intended Audience

• Those who offer both B2B and B2C products
• Those who are getting started with video marketing on social media
• Those who are familiar with social media and video marketing and looking to revamp their marketing strategy