YouTube is the most powerful online video platform, and the second largest search engine in the world. To take advantage of this for your brand and business, marketers need to understand how to leverage a dynamic content strategy that positions them to be discovered and dominant in their niche and convert viewers to customers. There will be an ENCORE of this session at 12:00 PM , Friday, September 6th.

Key Takeaways

• Develop video content strategies that can grow your email list
• Make evergreen video content that can be found within search engines
• Dominate your niche and create authority and brand awareness

Intended Audience

• B2B and B2C brands with a basic understanding of creating and producing online content and at least some experience with video production
• Ideal for those who have at least an entry-level understanding of social media and SEO