- Social Media 2.0: The new era
China has entered the ‘social media 2.0 era’, with the optimisation and development of telecommunications and the continuous emergence of new platforms with specialist capabilities, social media has become more diverse, more exciting and more challenging for marketers to reach the right consumer, on the right platform.The ability to live stream, make better short-form video content and the emergence of online reality shows have made social media even more essential to Chinese Society.
How can marketers truly leverage the power of social media to reach consumers in new ways?
This series of keynotes examines the latest developments for marketers to look out for. - How 5G will revolutionise digital marketing
This year China kicked off its ‘5G Initiative’ which means more new technologies and innovations which are led by 5G are contributing to a new state of ‘smart living’. As these technologies become more widely used, digital marketers can reap the benefits and find new ways to engage with their target audiences. In this panel discussion, the industry experts will share their views on the real opportunities 5G brings and how to leverage emerging technologies to achieve maximum ROI on their digital marketing. - Using AI to fuel the new chapter of ‘new retail’
The traditional retail model can’t meet demand of changing Chinese consumer habits. Consumers in 2019 are discerning and have high expectations. Consumers will ask for better experiences both on and offline and that is why we are seeing the emergence of new retail. New retail is the digitisation of commerce and the future of retail. In this session, we look at how AI is fueling new retail to enhance user experiences and help marketers reach the consumers that matter the most to their brand or business. - Building video content for the consumers of today
The Chinese online video market is booming, with the likes of TikTok and Kwai proving popular amongst China’s generation Zs. The number of paid users has reached *347 million so it’s no surprise that marketers are increasing their spend in video marketing. Online video platforms are a competitive space and could be seen as lacking in diversity. It’s difficult to stand out as a brand with distinguished content.
In this session we look at tips and techniques for marketers to build into their video marketing strategy. - Chinese brands go global: opportunities and challenges
With the ‘Belt and Road Initiative’ global development strategy in place, more and more Chinese enterprises are going global and exploring new overseas markets. Many of them manage to expand business abroad and build up reputation and rapport amongst new consumers. This case study looks at how a Chinese brand has achieved breakthrough overseas through innovative marketing strategies. What were the challenges and what do they advise?
China Innovation Summit 2019 originally scheduled for November 26th, 2019 will now take place in Shanghai on April, 2020 alongside Campaign’s flagship event Digital360 Festival. We look forward to seeing you !
About the event
Innovative digital and technology solutions are fuelling brand marketing today. The increasing power of local technology giants with large amounts of data at their disposal, innovative business models and competitive reach and solutions, are contributing towards the transformation of the Chinese economy. Brand marketers are in a position of power to monopolise on the opportunities tech and digital can have for their marketing, their consumer reach and their ROI.
Campaign’s China Innovation Summit is back with a new programme for 2019. We’ll bring you the best in the business for an afternoon of unrivalled content, networking and event experience. The conference welcomes speakers from top Chinese and global brands and thought-leaders sharing insights on the latest developments and trends in digital and technology.
Join us on 26 November for China Innovation Summit and help us to take the pulse of digital marketing in China so brand marketers and industry professionals can continue to excel with innovative strategies to win the hearts of consumers today.
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2019 Conference Programme
Key topics for the 2019 programme include:
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Speaking opportunities:
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Partnership opportunities:
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Wei Feng
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Gareth Scott
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Conference Producer |
Commercial Director
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+852 3175 1939 |
+65 9111 5760
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