The Office Group, 84 Eccleston Square, Victoria, London, SW1V 1PX
About the Event
Are you ready to take your ABM knowledge to ‘Expert’ level? Demandbase is excited to offer our newest ABM course to expand your knowledge and skills. Designed for Marketing and Sales professionals who are looking to improve their ABM performance and scale their efforts. You won't want to miss it!
This full-day course will give you the confidence to solve the most complex ABM problems — even if you’ve been doing ABM for years. You’ll learn about:
- Leveraging a blended ABM strategy: 1:1, 1:Few, 1:Many
- Going beyond Demand Generation – pipeline acceleration and customer upsell and retention
- Organising and aligning your Marketing team for ABM
You’ll close the day with a hands-on ABM case study in the afternoon, full of networking and problem solving with other ABM-minded professionals!
Your ticket covers the cost of all workshop content, training materials, breakfast, lunch, happy hour and ample time for networking.
Note: This course is designed for marketing and sales professionals who’ve been practicing ABM for at least two quarters. While not required, we do recommend taking ABM Advanced Certification before Expert Certification.