Important information about the Campaign breakfast experience event
Unfortunately, due to the ongoing health situation in the LA area relating to the Coronavirus it is with regret that we have had to postpone the Campaign breakfast experience in partnership with Optimist on March 10th. As the situation with Coronavirus continues to progress, our main priority is, of course, to ensure the overall health and wellbeing of our speakers and attendees and whilst this postponement is a great shame we believe it is in the best interests of all concerned. We appreciate this is short notice, for which we apologise. Any refunds will be processed shortly and we will be looking to reschedule the event at a later date and would be delighted if you can still join us - we will of course be in touch with more details when we have them. If you have any questions or require further information then please feel free to contact us on graham.naughton@haymarket.com Many thanks for your understanding.
A Campaign US Breakfast Experience
Join Campaign US editor Lindsay Stein for an experiential, educational and inspiring breakfast experience
IT'S ALL ABOUT...
Unfortunately, due to the ongoing health situation in the LA area relating to the Coronavirus it is with regret that we have had to postpone the Campaign breakfast experience in partnership with Optimist on March 10th. As the situation with Coronavirus continues to progress, our main priority is, of course, to ensure the overall health and wellbeing of our speakers and attendees and whilst this postponement is a great shame we believe it is in the best interests of all concerned. We appreciate this is short notice, for which we apologise. Any refunds will be processed shortly and we will be looking to reschedule the event at a later date and would be delighted if you can still join us - we will of course be in touch with more details when we have them. If you have any questions or require further information then please feel free to contact us on graham.naughton@haymarket.com Many thanks for your understanding.
THE AGENDA
08.00 Registration, networking and breakfast
08.30 Welcome and introductions with Lindsay Stein, editor, Campaign US
08.35 Keynote by Rose Odeh, co-founder and CMO, Optimist
08.40 Panel discussion: Brand experience agencies v agencies that also do brand experience
Many agencies claim to be a brand experience agency, but what’s the difference between them and the specialists? Who’s doing it well? Who’s not? And are all agencies now becoming brand agencies?
Lindsay Stein, Editor, Campaign US (moderator)
Toygar Bazarkaya, Global Chief Creative Officer, Optimist
Johnny Corpuz, Director of Comms Strategy, Anomaly LA
Cam Levin, Chief Creative Officer, Sid Lee USA
Nathalie Con, VP, Strategy Director, Giant Spoon
09.10 Fireside chat: How can brand experiences be more human?
Elaine Underwood, West Coast correspondent, Campaign US (interviewer)
Ian Daly, head of brand strategy at Live Nation
Jen Howard , Managing Director for Entertainment, Media and Technology, Facebook
09.30 Audience debate: Watching a TVC or living an experience —where should brands allocate their budgets?
Laurie Keith, Vice President of Media, Social & Emerging, Ad Council
10.00 Fireside chat: What makes a brand experience a brand experience?
Lindsay Stein, editor, Campaign US (interviewer)
Shaden Abboushi, West Coat Partnerships Lead, Bumble
Lindsey Carpenter, Manager, Film & Experiential Events, Netflix
10.30 Close of event
Our Speakers
In partnership with
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