Press Relations Classroom

Join us on this classroom where Jo Detavernier will offer a high-value media training for anybody who is interested in interview delivery and preparation techniques or wants a refresher. The training is evidence-based as the content has been developed through an exclusive collaboration with Communication Science Group, which is a team of British behavior scientists.

The training will take 75 minutes and will consist of:

• a look at what the media wants: news value, "desk opinion" and media coverage as a product
• a look at the Belgian media market (with focus on fintech)
• parenthesis: preparing for media relations abroad
• preparing for media interviews: message maps, Q&As and "tough questions"
• evidence-based techniques for designing and delivering messages during a media interview with among others attention for headlining, flagging and bridging
• one tailor made mock interview with a spokesperson [please volunteer and send an email to jo@jodetavernier.com if interested - applications need to be in by Feb 21]
• unwritten "rules" concerning attribution, scoops and exclusives
• following up after media interviews
  
  

Jo Detavernier is the owner of Detavernier Strategic Communication, a boutique PR agency that is based in Austin, TX. Before moving to Texas, Jo worked as a consultant for among others akkanto and FINN on the Brussels market. Jo is both SCMP (IABC) and APR (PRSA) certified. Jo helps domestic (European) and foreign B2B companies grow and protect their reputation on the American market.