Can a tradeshow be adapted for an online environment? Join this Behind the Scenes session to learn how the UK's leading event The Meetings Show has transformed its physical tradeshow to online. Not only will we talk about operations and how to get stakeholders onboard, but also about learnings and takeaways from this transition that The Meeting Show will apply to their physical events as well.
At this session, Jack Marczemski the Event Director and Ross Barker the Group Commercial Director will guide us on a tour behind the scenes of the first online version of The Meetings Show. We will talk about the planning phase in an uncertain conjuncture, how they managed the relationship with stakeholders and the results and learnings.
How to create an online exhibition that delivers on expectations
How to convince your stakeholders and get exhibitors buy-in
Insights from an online tradeshow that can help design a better onsite event
WHO SHOULD JOIN?
Exhibition and trade-show organisers
Marketers and corporate event planners taking part in the trade-shows as exhibitors
Association planners arranging exhibitions for their associations
MICE industry representatives wishing to learn more about exhibition transformation