Smarter, Not Harder: Custom Optimization Strategies for Digital Advertisers
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ABOUT THE WEBINAR
Join our webinar to learn how to make the most of your data for stronger optimizations & better business results.
Performance marketers are consistently investing in new opportunities and techniques to drive cost efficiencies with their advertising strategies, but are they effectively utilizing the data they already have? Online and offline behaviors are the some of the best signals for understanding consumer intent, but when treated equally, they can create just as much noise as they do value. Vivian Nantembe and Stu Richards from the Catalyst team will be exploring:
How brands can surface data about their site visitors’ user journeys
Best practices for analyzing the user journey to understand what pages drive success/key actions
A methodological approach to create a weighted optimization strategy