The authenticity problem: According to a 2020 opinion research study commissioned by Adobe, 63 percent of consumers and 72 percent of creative professionals say they frequently come across fake images. What are the principal risks posed by deceptive content, and how big is the problem? Who suffers most? And as the idea of truth itself becomes compromised, how do we even begin to think about fighting back?
Finding workable solutions: What does ‘content authenticity’ mean in practice, and how can attribution and provenance-focused solutions help to establish it? How do efforts like the Content Authenticity Initiative (CAI), whose mission is to develop an industry standard for digital content attribution, complement other approaches to misinformation?
Educating consumers: How can the general public be more informed about media, especially those most vulnerable to believing falsehoods? Should there be a concerted consumer education effort, and if so, what does that look like? Is there a good model to follow?
Public-private initiatives: What role should the government play in fighting disinformation? What role do private companies and platforms play? Are there areas that are ripe for collaboration? Should the creation and distribution of deepfakes or manipulated media be regulated?
Cross-industry participation: How important is a coordinated response to disinformation? Why is it crucial that companies work together to find and implement solutions?
Why Attend?
Full Overview
With the volume of digital content increasing and technology rapidly advancing, it has never been harder for consumers to trust what they see online. Deceptive content – whether deepfakes generated by artificial intelligence or more traditionally manipulated media – can be indistinguishable from the real thing and is being used to push false narratives on social media and malicious websites posing as legitimate news sources. And with major touchpoints like the COVID-19 pandemic and 2020 presidential election monopolizing our collective attention over the last year, the need for a common and shared understanding of truth is paramount.
Against this backdrop, what can policymakers, the tech industry, content creators and distributors, and consumers do to drive trust in online content and mitigate disinformation on digital platforms? How does the government’s role intersect with the private sector’s when it comes to educating the public about the risks posed by inauthentic content and how to combat it? And how do we reach internet users who are most vulnerable to believing falsehoods and give them tools to make more informed decisions about what and who to trust?
This timely discussion, hosted by the Financial Times in partnership with Adobe, addressed the significant problem of deceptive and manipulated content online, focusing on how public-private partnerships, consciousness-raising among consumers, and industry efforts like the Content Authenticity Initiative (CAI) can help repair and preserve trust on the internet.
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