
Core Hybrid 2021 template


Overview
Software-defined cars and new electric vehicles with powerful onboard processors are entering the market. New consumer patterns & customer expectations are turning the car into a service. This is opening up a number of still-unanswered questions: Is the industry mature? Is the industry value chain ready? Will we see in-app/ in-car purchases? Is the subscription model the right one? Does a car have to be ‘reset’ when it is sold? Will personalised apps travel with the driver on the purchase of a new car?
As digitalisation and the roll-out of 5G networks around the world puts more vehicles on the road that are always connected and continuously updated, this 60-minute digital dialogue, in association with Ericsson, will address these questions, and more, as manufacturers find ways to best position themselves to capture the value of this technology, and the explosion in data it is producing.
THE EARLY BIRD
IN-PERSON PASS
Gain access to in-person sessions and networking drinks. Network and connect with your peers.
£2,199
Full price £2,799 from 1 January 2022
In-person experience
Marketer to (1) swap the image to one taken at the event, the last time it ran in-person. Check our Flickr account, or speak to the design team for help; and (2) ensure the button below leads to the 'In Person Experience' page
To encourage ticket sales this copy should describe the in-person experience, ensuring it sounds exciting and dynamic. Consider highlighting those things which are hard to replicate digitally that attendees will have been missing and would be keen to do again. The opportunity to network, face-to-face sessions, the food and drinks, the impressive venue, the glitz and glamour etc.

Theme #1
If applicable, highlight which themes / sessions are in-person.

Theme #2
If applicable, highlight which themes / sessions are in-person.

Theme #3
If applicable, highlight which themes / sessions are in-person.
Video component
Feature video on your site where possible - featuring live event clips or better yet, a mix of live and digital footage to reflect the hybrid nature of the event. Speak to the design team about making this if it doesn't already exist.
BE SURE TO REPLACE THIS VIDEO AS IT IS NOW OUT OF DATE >>>>
Why Attend?

Understand
The big picture, not just the individual strands of the business you work in

Connect
And build relationships with some of the biggest names in your industry

Discover
New approaches and strategies to help win market share
"An incredibly well-curated event. Agreat combination of thought-provoking discussions and networking."
Supporting Partners




Speaking Opportunities
Michaela Ridgway
michaela.ridgway@ft.com
Sponsorship Opportunities
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Delegate Services
James Jago
james.jago@ft.com
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