In 2021 it's now quite natural to see partnerships between bookmakers and esports teams, and tournament operators.  Scratch the surface though, and the complexities and challenges that exist herein are plentiful. From tussling with the varying rules set by the game publishers / IP owners, betting sponsorships are essentially contraband in League of Legends for instance, to considerations for how best to reach esports audiences in 2021, it's a minefield.  We hear from some of those skilled in, and still honing and refining, their craft in this regard.