Esports fans have never been known as easy to advertise to. It makes sense: it's a new, modern industry, where the audience is made up of over 70% digital natives. Of course they would never be satisfied with traditional bread and butter approaches that have worked for companies in the past. 

We all know we've had to throw out the millenia-old textbook and come up with innovative ways to promote our products, but what are some key activations that have shaken up and revolutionised the space, for a brighter, more (literally) profitable future?