Most law firms haven’t realized high rates of CRM user adoption across their firms. However, 47% of users polled in a Capterra study said that customer satisfaction significantly improved, along with customer retention, when they were using a CRM system. Law firm marketers and business developers who want similar success may need to rethink their CRM strategy and change management framework. Join this session to learn how.  

Key Takeaways

• Determine if you need to reposition or just retrain.
• Learn five areas that top performing firms focus on to be successful.
• Identify stakeholders and define their objectives and participation.
• Walk away with an example of a proven change management framework.
• Building out the plan – leave this session with practical guidance on what comes next.

Speaker: 

Dr. David W. Jacobs

Senior Client Advisor, LexisNexis