Successful transformation of the digital experience hinges on a business understanding who its customers are the moment they touch an online or mobile channel. From an engagement perspective, this enables businesses to deliver tailored customer experiences that drive revenue and loyalty. Unfortunately, many businesses have relied too long on methods - such as passwords, long registration forms, and requiring account creation to checkout - that can end up causing more abandonment than happy customers. In leveraging customer identity as part of any digital experience strategy, businesses have the potential to ease their dependence on these tools by orchestrating smooth and secure end-to-end user journeys that are optimized to deliver business impact. 

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