Why Attend?
Full Overview
In order to meet the evolving expectations of customers, investors and other stakeholders, forward-looking organisations in the Middle East are realigning their business models and disrupting their product and services offerings. Through this process, they are not only minimising negative externalities and mitigating risks but unlocking innovation, taking advantage of scientific and technological developments and forging collaborations to disrupt themselves in order to deliver impact-driven, long term value creation.
How are these companies moving from good intentions to creating robust structures and tangible frameworks and metrics to transform their organisations? In which key ways are they becoming more relevant to consumers, and putting long-term outcomes - rather than short-term objectives - at the core of their strategies? Where are the trade-offs, challenges and bottlenecks? What does sustainable value creation look like and what are the processes, cultural changes and workforce requirements to deliver it?
This FT Digital Briefing, organised in partnership with Philip Morris International (PMI), discusses how companies are proactively reshaping their businesses – including their products and services and their operations – for sustainable impact and measurable value. This digital event will specifically cover these developments in the Middle East.
Why Attend?
Understand
The big picture, not just the individual strands of the business you work in
Connect
And build relationships with some of the biggest names in your industry
Discover
New approaches and strategies to help win market share
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