Call for Entries

Awards to be Presented at the 2023 POC NOW Summit

The Point of Care Marketing Association Point of Care Excellence Awards competition is officially open!

General Information

The Point of Care channel is a vital and innovative segment of the healthcare marketing industry, and the Point of Care Marketing Association Excellence Awards will honor those who have demonstrated excellence by effectively utilizing this channel to advance patient healthcare outcomes. 

To be eligible for judging, the campaign or program must have been executed between January 1, 2022 and March 1, 2023. 

Key Dates

Nomination Deadline: March 1, 2023

Finalists Announced: March 10, 2023

Live Awards Presentation: March 22, 2023

Fees

Nomination Fee: $250. One nominee may be entered in more than one category. However, each such entry requires a separate entry fee and form plus supplementary materials.

Late entries will be received until Wednesday, March 8, 2023, 6 p.m. EDT. However, those entries received after March 1, 2023, will incur a late fee of $100 per entry. No exceptions.

Eligibility

Point of Care is defined as the moment a patient receives care via an interaction with a healthcare professional in a healthcare setting. A healthcare setting includes doctor offices, pharmacies, hospitals, other healthcare facilities and via virtual care.

Point of Care Media is targeted to patients, caregivers, and/or providers and is generally intended to be delivered before, during, and/or after an interaction at the Point of Care with the goal of facilitating a discussion between Healthcare professionals and patients to improve patient outcomes.

1. The POCMA Awards are open to all agencies, manufacturers, or any supplier/media partner in the life sciences industry. Eligible participants can nominate themselves or someone else in the category. 

2. To be eligible, entries must represent Point of Care media (as defined above) that was executed in the United States between January 1, 2022, and March 1, 2023. Qualifying campaigns must have been active for at least part of the eligibility period but need not necessarily have been launched during this time frame nor have run for the entirety of this window.

   
   

Step 1. Make Submission Payment

• Click the Entry Fee button to submit payment for each entry.
• The form defaults to one submission for each category.
• Change the quantity for each category based on what you are submitting for. The total amount due will adjust accordingly.
• Pay the total fee with a credit card.

Step 2. Complete Submission Form 

• Once the fee is paid, complete the submission form via the link below.
• A new form must be completed if submitting for more than one category. 
• Supporting materials must accompany your entry and uploaded in the form. Videos should be submitted as a link.
• View the Google Submission Form.pdfbefore completing.

1. Patient Targeted Campaign: Any print and/or digital campaign developed for reaching patients and educating them at the point of care (as defined above). Branded or unbranded (disease state awareness) campaigns are eligible. 

2. Healthcare Provider Campaign: Any initiative developed to reach healthcare providers at the point of care. All types of point of care media, including but not limited to telehealth, electronic health record platforms, print or digital media located in the back office/hospital or at the pharmacy can be considered.

3. Omnichannel Point of Care Campaign:  An integrated media campaign designed to reach patients and healthcare providers executed across two or more channels on behalf of a healthcare client. 

4. Custom Point of Care Creative: Any campaign (print or digital) that was exclusively designed for the Point of Care channel to reach either patients or healthcare professionals. Creative messaging running outside of the Point of Care channel is not eligible.  

5. Point of Care Media Supplier/Partner: Recognize companies offering print and/or digital media solutions at the Point of Care that elevated the educational experience. 

6. Addressing Health Equity/DE&I at the Point of Care: Any campaign (print or digital) that was designed to reach diverse patient populations and/or featured messaging that spoke to issues surrounding health equity.

GUIDELINES TO SUBMIT ENTRY

All entries must be completed online. Please follow these steps to submit for a Point of Care Excellence Award.

Judging Process

Entries will be judged, and winners selected by a committee of industry experts composed of healthcare marketers from the agency, client, publishing and service sectors. Judges will be chosen based on their range of expertise within the industry. If a judge has a potential conflict of interest, including, but not restricted to, working for an agency that submitted that campaign and/or being involved with any aspect of the project, that judge will be removed from evaluating that entry. Any judge has the ability to move entries between categories if they believe another category is appropriate and more suitable. Category changes will be made solely at the discretion of the judges and their decisions will be final. Confidentiality agreements will be signed by all judges that bans them from disclosing information from entry submissions. 

Categories will be judged if a minimum of three entries are submitted. If a category does not receive the minimum number of entries, the category will not be judged, and all entries will be refunded. 

Judging will be based on the following: 

• Campaigns that demonstrated performance based on their individual objectives and key performance indicators (KPIs). KPIs may be qualitative or quantitative and must be noted in order to determine success. 

• For submissions in category 4, judging will also be based on the most creative messaging  designed to reach patients or healthcare providers at the Point of Care. 

Winners will be announced at the Point of Care Summit on March 22, 2023.

Entry Rules

Each entry must be submitted online. Please refer to the entry form section in these entry requirements for further details. All entries must be submitted and paid for online. Credit cards accepted include Visa, Mastercard, American Express and Discover. Entries that are not paid prior to judging will not be considered.

After entries are submitted, a panel of judges will begin a thorough process that includes pre-scoring each submission, subsequent deliberation and the ultimate decisions of each winner.  Scoring of entries will be made solely at the discretion of the judges and their decisions will be final. Only the highest-scoring entries will be honored. 

POCMA reserves the right to publish details of the Entry(ies) on its website and showcase the winner(s) at the annual Point of Care Summit. If there is any information that should be kept confidential, please note this in your entry.

FAQs

What is the eligibility period for the entries? 

Entries must represent Point of Care media (as defined above) that was executed in the United States between January 1, 2022, and March 1, 2023. Qualifying campaigns must have been active for at least part of the eligibility period but need not necessarily have been launched during this time frame nor have run for the entirety of this window.

Can I remove an entry after it has been submitted and paid for? 

No. If you have an issue, please contact Nicole Divinagracia at ndivinagracia@pocmarketing.org.

When are the winners announced? 

The awards will be announced during our annual Point of Care Summit on March 22, 2023. For any specific questions, please contact Nicole Divinagracia at ndivinagracia@pocmarketing.org.

Do I need to submit a video as support material? 

Videos to support your submission are strongly recommended but are optional. Video materials are the best opportunity to bring your submission to life.

Can I change my written submission after it has been submitted and paid for? 

No. Unfortunately, you are unable to access your entry once it has been submitted and paid for.

What if my submission has confidential information? 

There is a section on the entry form that is dedicated to any confidential information. This information will only be seen by our judges and not used beyond awards judging.

Can the submissions be blinded? 

If you do not have permission to include the brand name in the submission, details on the type of product category must be included.

Terms and Conditions

Point of Care Marketing Association Awards Entries Terms & Conditions

Definitions. In these Terms and Conditions, the following terms have the following meanings:

“Awards” means the particular Awards.

“Awards Entry Page” means the entry webpage where information and Terms and Conditions relevant to the particular Awards can be found.

“Entry/ies” means all material and information submitted for the particular Awards.

“Entrant” or “You” means any company, individual, or organization that submits an Entry for the relevant Awards.

“Entry Requirements” means the specific submission requirements relevant to the particular Awards, including without limitation the rules and processes regarding eligibility, judging and other Entry information relevant to the submissions.

“Point of Care Marketing Association” or “POCMA” or “We” or “Us” is the trade association comprised of member companies affiliated with point of care marketing.

“Terms and Conditions” means terms and conditions applicable to the Entry/ies and Awards.

1. ELIGIBILITY

1. 1 To be eligible, all Entries must comply with these Terms and Conditions, including requirements set forth in the Entry Requirements.

1.2 All entries must be submitted by the noted deadline. Late fees may apply to Entries submitted after the noted deadline. No waivers for late fees will be granted. No refunds for entry fees will be granted.

1.3 Entries are deemed accepted upon submission.

1.4 Entries must be original and owned, and no additional permission or approvals from a third party should be required for use of the Entry materials as stated herein and on the Awards Entry Page.

1.5 Entries must be truthful, and factual where applicable.

1.6 We reserve the right to reject any Entry/ies and/or rescind any Award that fails to comply with stated requirements. Entrant remains responsible for any Entry fees. No refunds will be issued as a result of rescission.

1.7 We reserve the right to reject any Entry/ies and/or rescind any Award at any time that is inconsistent with POCMA’s core values, including but not limited to the support of integrity in social and corporate responsibility.

2. JUDGING

2.1 The Entry Requirements may provide judging criteria for the Awards. In any event, all Entries will be judged by a panel of selected judges.

2.2 All consideration of Entries is based solely on the merits of the information provided in your Entry.

2.3 The decision of the panel of judges will be final.

2.4 We reserve the right to make or not to make any particular award in any given category.

3. LICENSE

3.1 By submitting the Entry, the Entrant hereby grants to POCMA, a worldwide, perpetual, royalty free, non-exclusive, right and revocable license, to use, reproduce, publish, distribute, display, modify (for formatting purposes), non-confidential portions of the Entry (such as campaign images or videos) and any images, appearance or likeness provided or captured at an associated event(s) in any media in connection with the Awards for educational, promotional, and publicity purposes (“License”).

3.2 Each Entrant represents and warrants that it owns or has secured the necessary permission or approvals from third party(ies) to provide the License for POCMA use as described hereinabove.

4. CONFIDENTIALITY

4.1 Your Entry and any supporting documentation will not be considered confidential information unless clearly identified as ‘Confidential.’

4.2 Entrant agrees that POCMA can use the information (or parts of the information) contained in the Entry submitted in accordance with the Terms and Conditions, including  for the Awards presentation, and/or for the promotion or publicity of the Awards, in any media.

4.3 If certain details in the Entry cannot be viewed by the public and must be kept confidential, the Entrant must label the Entry details with the word ‘CONFIDENTIAL,’ and additionally, clearly mark the specific portions in the Entry that are not to be publicly disclosed (“Confidential Information”). Entrants are asked not to label entire Entries as ‘Confidential”. Notwithstanding the foregoing, Confidential Information does not include information that is public facing or generally known to the public at the time of disclosure or becomes generally known through no wrongful act on the part of the POCMA.

4.4 Entrant understands and agrees that POCMA may be required to disclose Confidential Information included in the Entry to comply with applicable laws or governmental regulations or a valid order issued by a court or government agency of competent jurisdiction.  

5. LIABILITY

5.1 Entrant agrees to indemnify and hold harmless POCMA from any and all claims, liabilities, losses, costs and expenses (including reasonable attorneys’ fees) and damages arising out of or resulting from Entrant’s breach of any representation or warranty contained in the Terms and Conditions.

5.2 You shall not exclude or limit your liability under these Terms and Conditions, including for loss of goodwill and reputation.

5.3 We shall not (whether in contract, tort, negligence, statutory duty or otherwise) be liable to You under these Terms and Conditions for consequential, indirect or special damages (including indirect loss of profit and indirect loss of revenue).

5.4 Subject to the clauses above, our maximum aggregate liability to you under these Terms and Conditions (whether arising in contract, tort, negligence, statutory duty or otherwise) shall not exceed the Entry fees You paid to Us for the related Award submission.