Defining evangelists: Learn how evangelists differ from ambassadors or influencers and how to identify them within your ecosystem.
Engaging evangelists: Discover effective strategies to engage and motivate your evangelists, strengthening their connection with your brand.
Amplifying evangelists: Explore tactics to amplify the voices of your evangelists, creating a network that drives brand growth.
Measuring success: Understand the beginning metrics to track the impact and effectiveness of your evangelist-growing efforts.
What are the types of communities
Why communities are necessary for your business
How communities impact your business needs
How to tap into engaged members to drive ROI and bu
August 10TH, 2023
Sessions will begin at 11:00 AM EST and conclude at 4:00 PM EST
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About the Event
Community is the new Google. It’s the new career accelerator. It’s where business gets done and where modern go-to-market leaders build relationships, find support, and learn the skills needed to advance their careers. Join us for a virtual event dedicated to community-led growth and learn how to leverage community for your own professional advancement, and as the fuel for business growth. Join our experts for a discussion on: - The Intersection of Community and Sales: Why CDRs are the Sales Reps of the Future - Creating Evangelists for Your Brand: The Role of Community - Fueling Growth at the Intersection of Community and Media - Ecosystem-Led Growth & how the impact that community plays on both business and personal success - And much more!
AGENDA
8:00 AM PT - 9:00 AM PT | 11:00 AM ET - 12:00 PM ET
Welcome Remarks & Future of Pavilion
Join Pavilion founder Sam Jacobs for a view into the past, present and future of Pavilion. Learn the secrets behind Pavilion’s massive growth, and get a sneak peek into what he predicts the role of community will be in the future, and how Pavilion is evolving to meet the needs of its members.
Speaker:
Sam Jacobs, Founder & CEO, Pavilion
9:00 AM PT - 9:20 AM PT | 12:00 PM ET - 12:20 PM ET
How HubSpot is Thinking About Community-Led Growth
Community-led growth is quickly emerging as the latest go-to-market trend but what does it mean in practice? At HubSpot, it’s a leading strategy to reach new audiences, influence buyers, and help customers succeed through today’s crisis of disconnection. In this talk, you’ll hear from HubSpot’s VP of Community-led growth about how this team is thinking about making community a front door to the organization, giving shared ownership of the brand to customers, and where they’ve succeeded (and failed) in making that mission a reality over the last year
Speaker:
Laurie Aquilante Faiola, VP Marketing, HubSpot
9:20 AM PT - 9:40 AM PT - 12:20 PM ET - 12:40 PM ET
Using Communities to Supercharge Ecosystem-Led Growth
Crossbeam CEO Bob Moore will walk through the core tenants of Ecosystem-Led Growth and show how companies can leverage their communities to accelerate and enhance some of the most popular ELG playbooks.
Speaker:
Bob Moore, Co-Founder & CEO, Crossbeam
9:40 AM PT - 10:00 AM PT | 12:40 PM ET - 1:00 PM ET
Creating Evangelists for Your Brand: The Role of Community
Leslie Greenwood, Founder and CEO of Chief Evangelist Consulting, will share practical insights into harnessing the power of community and building a network of passionate evangelists for your brand. She will also discuss the importance of community in this process.
This session will cover the following key points:
Speaker:
Leslie Greenwood, Founder & CEO, Chief Evangelist Consulting
10:00 AM PT - 10:20 AM PT | 1:00 PM ET - 1:20 PM ET
The Intersection of Community and Sales: Why CDRs are the Sales Reps of the Future
Session details coming soon.
Speaker:
Mac Reddin, Founder & CEO, Commsor
10:20 AM PT - 10:40 AM PT | 1:20 PM ET - 1:40 PM ET
How to Build, Engage, and Monetize an Owned Audience
Every company is becoming a media company. Changing consumer behavior around emerging content formats, data privacy laws, and our relationship with social media is creating a renewed focus on owned media -- a powerful strategy for building authentic relationships between brand and audience. Owned media, however, is more than just a new buzzword, but the most efficient strategy to building sustainable revenue.
Speaker:
Anthony Kennada, Co-Founder & CEO, AudiencePlus
10:40 AM PT - 11:00 AM PT - 1:40 PM ET - 2:00 PM ET
The Power of Community: Unlocking the Secrets to Business Success through Collective Strength
You hear about communities everywhere- heck you may even be a part of a few, but do you know how to harness the strength of these communities for your business success? In this session, attendees will understand:
Speaker:
Katie Ray, Head of Community, metadata.io
11:00 AM PT - 11:20 AM PT | 2:00 PM ET - 2:20 PM ET
Betting on Community: How Community Compounds Growth from Bootstrapped to Enterprise
Gartner reports that 5% of your buyer’s time is spent with your sales team. The other 95% is spent across digital channels that your fans, prospects, and customers are interacting in—these are the places where they’re seeking peer-based advice, sharing challenges, and looking for product recommendations for their use case. These are the places where your community is congregating, whether you’re hosting them or not. In this session, Jake Randall, COO at Common Room, shows you how to make community the best bet for your business by harnessing the insights and data that comes with it so you can expand content distribution, build pipeline, drive sales, and earn brand affinity that reaches further than any of your internal teams can on their own.
Speaker:
Jake Randall, Chief Operating Officer, Common Room
11:20 AM PT - 11:40 AM PT | 2:20 PM ET - 2:40 PM ET
CLG: How to Build a Network of Advocates
Customer marketing is the new demand generation.
Many organizations are rethinking their GTM strategies to better market and sell through their existing customer base, and army of ambassadors. But it's a strategy easier said than done.
This actionable session will unpack how to build a network of advocates that can help your business grow sustainably, including which groups to mobilize on behalf of the brand. We'll start off by discussing the importance of having a strong community of advocates, and their role in driving growth for a B2B brand. Then, we'll look at groups of potential advocates and how best to engage with them. We'll also explore strategies for building relationships with these individuals, as well as ways to encourage them to become champions for your cause. Finally, we will cover methods for measuring the success of your advocacy program.
This session is designed to give leaders the ideas and guidance they need to develop and maintain a successful network of advocates to power your community-led growth strategy.
Speaker:
Nina Butler, Head of Marketing, Regie.ai
11:40 AM PT - 12:00 PM PT | 2:40 PM ET - 3:00 PM ET
How to Build a Highly Engaged LinkedIn Community that Leads to Revenue Growth
LinkedIn may have turned 20 this year, but it’s still a top social platform. More than 950 million people are on it, and it’s where a lot of customers live. And sure, professionals use it for networking, but you can use it to grow your revenue, too. But first, you must grow your community and keep them engaged. Join this session to find out how to make LinkedIn work for you, building a large, engaged following that turns into revenue growth.
Speaker:
Kevin Chiu, COO & Founder, Catalyst
12:00 PM PT - 12:20 PM PT | 3:00 PM ET - 3:20 PM ET
How Chili Piper Built its Brand with the Help of the Community
It's a lot harder to create a brand on social media in a world full of noise and AI-generated content. Especially in an economy that makes it a lot harder to spend dollars where the ROIs are not immediate like building a brand. And yet Chili Piper manages to break through the noise and continue to experience growth with the help of the community. Learn how they do it directly from the co-founder and co-CEO.
Speaker:
Alina Vandenberghe, Co-Founder & Co-CEO, Chili Piper
12:20 PM PT - 12:40 PM PT | 3:20 PM ET - 3:40 PM ET
Building a Community to Meet Business and Revenue Objectives
In this session, master the art of using metrics to showcase community value. You will learn how to use the SPACES framework to build solid objectives and KPIs your CEO will be drooling for.
Speaker:
Nisha Baxi, Head of Digital Customer Success & Community, Gong
12:40 PM PT - 1:00 PM PT | 3:40 PM ET - 4:00 PM ET
Closing Remarks
Speaker:
Kathleen Booth, SVP Marketing & Member Experience, Pavilion
OUR SPEAKERS
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