WNORTH is the vision of Heather Odendaal, an accomplished entrepreneur, brand builder and an acclaimed event producer in Western Canada. While working as a sales executive at a Fortune 500 company, Heather’s pursuit of finding a leadership conference for women on a path to senior executive leadership fell short. In spring 2015, Heather co-founded the inaugural WNORTH Conference with her husband Mike to support women on their leadership journey. Regular event speakers include executives from CISCO, PwC and Amazon. In 2018, the Members’ Club at WNORTH was launched to support the growing community of female executives and provide them with networking opportunities and resources to support their leadership journey. In April 2020, the Membership rapidly expanded to support the growing need for online community support women in leadership.