The power of trust: how companies build it, lose it, regain it

ABOUT THE EVENT

Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company's market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organisation can be trusted. At this event, Sandra J. Sucher, professor of management practice at Harvard Business School and author of The Power of Trust, will examine the economic impact of trust and the science behind it. Sucher will explain how trust can be woven into the day-to-day and long-term and share examples of companies across the globe that have pulled themselves out of scandal and corruption by rebuilding the vital elements of trust.