The Future of Revenue: What You Need to Know for 2024

About the Event

The buyer journey is changing, and revenue teams are striving to adapt. 89% of leaders today are looking to improve their sales strategy. In Crossbeam and Pavilion’s recently released Future of Revenue survey, we’ve asked the tough questions to more than 400 revenue leaders. We’ve examined the efficacy and sentiment around modern sales tactics, including cold outbound, account-based marketing, co-selling with partners, and more. We’re ready to stop “reacting” to an uncertain market. It’s time to regain control using new data and strategic planning for 2024. Join Pavilion CEO, Sam Jacobs, and Crossbeam CEO & Co-Founder, Bob Moore, as they discuss the results of the “Future of Revenue” report live and help the greater GTM community prepare for 2024 with confidence. What you’ll learn: The strategies revenue teams are investing more in (and where they’re pulling back). The increasing focus on relationships with partners, customers, and peers when closing new deals. The new best practices we uncovered in the survey to guide your 2024 strategy, accelerate deals, expand ACV, and more. Case studies of teams already making strategic shifts necessary.