In recent years, European multinationals have rapidly transformed in response to economic and geopolitical uncertainties, supply chain disruption, the energy crisis, and a tight labour market. Now a new wave of technology innovation – led by generative AI – threatens to redraw the competitive landscape. 

It is widely accepted that generative AI will boost efficiency and productivity as well as accelerating the creation of new ideas, products and services. How can European businesses close the gap with global leaders by scaling Gen AI beyond isolated pockets and across the entire value chain? What new approaches to talent, security and ethics should be adopted? What factors – including significant uncertainty, societal considerations, legal risks, organisational constraints and weak data foundations – might slow uptake?

This Financial Times panel session in partnership with Accenture will convene industry leaders from across Europe to discuss the implications of generative AI on business models, technology investments, innovation, and ways of working. This high-level event will take place on the sidelines of the World Economic Forum Annual Meeting in Davos

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