Friends or Foes: Bridging the Gap between GTM and Data Leaders

As a senior executive, the ability to analyze data is non-negotiable for making both strategic and operational decisions.

In this session, Joelle Kaufman and Meghan Anzelc PhD. dissect the most common mistakes Sales and Marketing leaders make in interpreting the language of operational, strategic, and financial data.

At the end of this session, participants will be given a framework for evaluating and requesting data, as well as the context on when and how to use it, creating a strong foundation for data literacy at the executive level.

Key Takeaways:

Speakers:

Meghan Anzelc, Ph.D. is an experienced executive in driving positive business impact through the use of data, artificial intelligence and technology. Previously Head of Data & Analytics at Spencer Stuart and Chief Analytics Officer at AXIS Capital, Dr. Anzelc is skilled at determining how existing and emerging technologies can be applied to business problems and providing jargon-free guidance to senior executives on technology and digital strategy and decision trade-offs.

After receiving her PhD in experimental high-energy particle physics from Northwestern University, Dr. Anzelc went on to a decade-long career in the property/casualty insurance industry, adding value to organizations through her expertise in data science and technology, impacting multi-billion dollar books of business and billions of dollars in claims. She was then brought into Spencer Stuart, a >$1B leading executive search and leadership advisory firm, to build their data and analytics function 0-1 to generate proprietary insights on candidates and clients to further the firm's competitive market position.

As an experienced global mid-cap C-suite executive, Dr. Anzelc has played a key role at companies looking to transform their data strategy and those wanting to take advantage of the business opportunities that artificial intelligence and machine learning can bring. She has served as a board member and advisor to multiple organizations, from pre-seed startups to well-established organizations.

Joelle is a fast fixer of vexing problems and an anxiety absorber. You want her in your foxhole.

Great leaders continuously improve themselves. Joelle brings precision, focus, and results to that journey. Her leadership philosophy centers on clarity of goal, clarity of role, and extreme autonomy of execution, supported by transparency and accountability. By modeling and sharing this philosophy throughout her career, she has guided 1000s of people to become highly impactful leaders.  

Joelle has spent 25 years creating, leading, and optimizing B2B technology growth and executive teams. She’s a sought-after coach by CEOs, CROs, CMOs and other revenue-focused leaders. In turn, her clients become transformational leaders who reliably create effective, accountable, and resilient teams. 

She is a Harvard Business School Baker Scholar and Honors Michigan graduate. She is a crazy fan of her three grown children and you can catch her 80s rock band regularly in the San Francisco Bay Area.